"we should've hired you four or five months ago."

The questions nobody else asks. Ideas that seem obvious in retrospect. And great work on time without drama or substance abuse. You could choose someone other than Jon Tran to take on your big creative and strategy challenges. But I don't recommend it.

[Okay, here's the real intro...]
For 15 years, I've been building B2B and nonprofit brands that win awards and keep execs convincingly engaged. Whether I'm full-energy pitching concepts, full-focus data diving, or full-send crafting your next position, I add value (and useless trivia) to every strategic marketing situation.

I've led creative teams in person and remote. Brought clients to tears (the good kind) twice. Got featured on Australian TV over a viral stunt. And I've made the Reddit front page so many times it's starting to get boring. Wanna talk?
featured work
Launching a gear drive manufacturer into six new industries
Philadelphia Gear was a huge name in the power and plant sectors — but needed big credibility in other markets. With bold language, claims, and imagery, I helped Philly Gear enter six sectors with massively multiplied impressions and leads.
Multimarket Positioning
Advertising Campaigns
Evolving Visual ID
Powering equity in education with the new Heights Philadelphia
Proud to lead the creation of the Heights Philadelphia brand — a nonprofit born from two legacy organizations — with a catchy name, strong identity, and bold website to give underserved Philly youth a real path to college and career.
Name & Narrative
Stakeholder Mgt
Launch Campaign
Relaunching a Sodexo purhcasing division for global growth
Sodexo’s procurement division needed to establish not just itself, but its entire market segment. I led our team to create a bold new identity, website, and content campaign that helped put GPOs back on the map.
Full Rebranding
Advertising & Content
Website & Video
Planting a flag for a veteran thermoplastics manufacturer
How do you make aerospace, oil & gas, and semiconductor seals interesting? With a bold campaign backed by industry research. The result: 13M+ impressions, 35K clicks, and a measurable rise in awareness.
Positioning & Messaging
New Market Advertising
Visual Evolution
Location
Just outside the mildly haughty Princeton, NJ.
Socials
LinkedIn
Instagram
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