Philadelphia Gear was a huge name in the power and plant sectors — but needed big credibility in other markets. With bold language, claims, and imagery, I helped Philly Gear enter six sectors with massively multiplied impressions and leads.

How do you make aerospace, oil & gas, and semiconductor seals interesting? With a bold campaign backed by industry research. The result: 13M+ impressions, 35K clicks, and a measurable rise in awareness.

Sodexo’s procurement division needed to establish not just itself, but its entire market segment. I led our team to create a bold new identity, website, and content campaign that helped put GPOs back on the map.

Proud to lead the creation of the Heights Philadelphia brand — a nonprofit born from two legacy organizations — with a catchy name, strong identity, and bold website to give underserved Philly youth a real path to college and career.